Camila Cabello struck solo gold (and Platinum) with her breakout smash ‘Havana’ and isn’t done capitalizing on the hit just yet.
For, the 21-year-old just announced a lush new make-up line in partnership with L’Oreal.
After being appointed global spokeswoman for the brand in 2017, she tick-off’s a major first in that she is the first in the role to collaborate on products.
Christened the ‘Havana Collection,’ the set is comprised of 14 pieces all retailing for $15 and under, including eye shadows, brow products, lip gloss, and L’Oréal’s first liquid bronzer.
Beyond the US, the range will be available in 18 other countries (including UK, France, Germany, and Mexico).
Speaking on the venture, Cabello said:
“I am so excited! The process of getting to build a line from the ground up and getting to pick out the shades, and the fragrance of the lip glosses, and the packaging design has been an incredible experience. I just knew I wanted to make a makeup line that was natural. If I’m not on stage or doing an award show performance, I really don’t like wearing a lot of makeup. I feel like this line is really an expression of what I would wear. It’s glowy and simple.”
From the idea itself, to the attractive price point, to the global availability, it’s such a slay move.
The industry has shape-shifted so much and “winning” is about much more than music sales (remember those?!) It’s about building a brand and Camila clearly got the memo and is running with it.
Smart gal, smart team.