He usually spends his weekdays filming This Morning.
But Phillip Schofield swapped the ITV studios for the outdoors as he starred in a We Buy Any Car advert in London on Friday.
Throwing himself into the action, the 55-year-old presenter was seen rescuing a cat from a tree as the cameras rolled.
Scroll down for video
The silver fox saves the cat! Phillip Schofield swapped the ITV studios for the outdoors as he helped out with a We Buy Any Car advert in London on Friday
Cuddling the adorable kitten to his chest, the father-of-two seemed in his element as he filmed the scenes.
Looking every inch the superhero, Phillip raced towards the tree with the ladder in hand and with no regard at all for his personal safety, bounded up into the branches.
Safely back on the ground, the silver fox was seen handing the cute kitty back to its delighted owners.
Branching out: Throwing himself into the action, the 55-year-old presenter was seen rescuing a cat from a tree as the cameras rolled
Like the cat who got the… dreamy presenter: Cuddling the adorable kitten to his chest, the father-of-two seemed in his element as he filmed the scenes
Puss in cahoots! The cat was an actor and performed very well on the day
Climbing the career ladder: Phillip threw himself into the action for the adorable advert
Phillip’s companions are usually less furry, as he sits alongside Holly Willoughby on This Morning, with the presenting pair recently losing the plot over a nickname Holly has for Phil.
Explaining that he had needed to get out of his taxi and jump on a motorbike in order to get to work on time that morning, Phil revealed that he had taken a selfie of himself on the back of the bike.
As the image flashed up of Phil in a crash helmet, Holly made a somewhat odd remark.
‘Aww, look at your little specimen head in a helmet,’ she said.
Live by the cat, die by the cat: Looking every inch the hero, Phillip raced towards the tree with the ladder in hand and with no regard at all for his safety, bounded up into the branches
Paws for thought: Phillip had bounded up the ladder with abandon before heading back to the ground with the cat safely in his arms
Just look at me meow! Phillip managed to descend the ladder without holding on
This was met with laughter from herself and from Phil and the camera crew, with viewers at home left slightly perplexed.
‘Shut your face up!’ Phil chuckled.
Phil encouraged his co-host to actually explain the joke, to which she elaborated that his mother once told her that when he was born the doctor called his head ‘the perfect specimen’.
Don’t get me rung: Phillip looked steely-eyed as he grabbed the ladder and made his way
Cat’s the way to do it! Phillip looked calm and confident as he strolled onto the set
‘The only reason I say your specimen head is when you were born, the nurse said to your mum, “it’s the perfect specimen head”,’ she said.
‘It’s because if they hadn’t said that, they would have shrieked,’ Phillip added with a smirk.
It was supposedly a near-miss for Phil, who had been stuck in a traffic jam that morning.
Ready for the apaws: Safely back on the ground, the silver fox was seen handing the cute kitty back to its delighted owners who clapped in delight
‘That was the closest I’ve ever been to missing the start of the show,’ he said.
Phil has presented This Morning on a weekly basis since 2002 – making Thursday’s near/miss quite the milestone.
He revealed that the bike that saved him was actually intended for Good Morning Britain host Ben Shephard, but that it was re-routed to urgently collect Phil.
Puss in biker boots: Phil shared a picture of himself arriving to work on a motorbike, with Holly remarking that he looked like a ‘little specimen head’
Take a break! Between takes, Phillip got his caffeine fix as he enjoyed a hot beverage on the set
Figure of a hero! The television host cut a slim figure in a form-fitting pink shirt teamed with black straight-legged trousers
It’s the journey: Men on the ground lent a helping hand to ensure Phillip didn’t fall from the ladder
Camera rolling: The film crew looked excited to be part of the adorable advert
He’s a hero! The This Morning presenter boldly made his way down the ladder with the kitten in his arms
Beaming! The television sensation couldn’t contain his delight when he cuddled the cat
Chirpy! The cat looked equally pleased to be rescued from the tree for the adorable advert
Meow! The little ginger pussy cat looked bright eyed and bushy tailed for his TV debut
Sad: Phillip looked downcast when he had to hand over the cat after filming was finished