Revlon has teamed up with A$AP Ferg for its So Fierce! makeup collection’s “Step Out of Line” campaign, which the beauty brand debuted at the Apollo Theater in Harlem with a three-minute film showcasing the rapper’s hot new single, “Wam.” The video features Revlon Global Brand Ambassador Mette Towley dancing in an eye-catching look wearing So Fierce! Vinyl Eyeliner and So Fierce! Mascara. She’s accompanied by a fearless cast of trailblazers—the Jamaican-Ghanaian model and dancer Alton Mason; British singer-songwriter Ama Lou; model and trans beauty advocate Dara Allen; skaters Tyshawn Jones and Emmanuel Henry Barco; and Beatrice Domond, the only female skateboarder to ever be sponsored by a major skate brand—all of whom also aren’t afraid to step out of line.
“Revlon continues to champion bold and fearless talent who represent the world around us. Through their beauty, determination and attitude, they reflect what it means to live boldly,” said Revlon Global Brand President Silvia Galfo. “’Step Out of Line’ encourages women to hold nothing back and take a stance for what they believe in—and realize their potential with confidence, strength and optimism.”
Adds Ferg, “I’ve said before that people who are scared don’t live life, and that to me is the worst thing. You have to get out there and try different things to discover your path. A confident woman is dynamic; she’s doing, and through that, learning and growing without caring what anyone else thinks. There’s an energy to that that pulls you in and you just want to be a part of it.”
Check out the video below.