Disturbing Tha Peace just disturbed the internet — and not with a mixtape this time.
Ludacris reunited with his DTP family for a hilarious new commercial ahead of the Super Bowl, and fans are loving the nostalgic link-up. The Atlanta legend teamed up with Chingy, Shawnna, I-20, and DJ Infamous for Frank’s Red Hot Sauce’s new Sweet Chili flavor campaign.
In the ad, Luda and Chingy are in the kitchen talking about adding the G.O.A.T. of all hot sauces whenever they’re “cooking up a spread.” But when Chingy points out an actual goat nearby, Ludacris has to clear things up — explaining that Frank’s Red Hot is the real “Greatest Of All Time,” all while flipping the moment to the tune of his 2004 hit “Number One Spot.”
The reunion brought major early-2000s vibes. Ludacris, along with his longtime manager Chaka Zulu and Jeff Dixon, founded Disturbing Tha Peace in 1998. The label helped launch Luda’s career with Back For The First Time and later introduced the world to artists like Shawnna, Chingy, I-20, Bobby V, and even Tity Boi — now known as 2 Chainz.
It’s been over a decade since Ludacris dropped his last album Ludaversal, but he’s been teasing new music recently with singles like “44 Bars” and appearances on Jermaine Dupri’s Magic City project.
Now fans are wondering — is this just a commercial reunion… or is DTP cooking up something bigger?
Either way, seeing the crew back together definitely hit that nostalgia button.
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