Kim Kardashian continues to make major moves with her SKIMS brand.
For, the star has announced that her shapewear brand has teamed with Nike – and together the juggernauts are creating a collaborative line named NikeSKIMS.
Full story below…
Tag-teaming to continue their disruption of the global fitness and activewear industry, NikeSKIMS promises to deliver a best-in-class innovation in service of all women athletes.
Kardashian, Co-Founder and Chief Creative Officer, SKIMS, said in a statement:
“Nike and SKIMS share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women. This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered. We’re incredibly excited to unveil our first collection this spring.”
Heidi O’Neill, President of Consumer, Product, and Brand, NIKE, Inc added:
“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS. This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with product that makes them feel strong and sexy.”
Jens Grede, Co-Founder and CEO, SKIMS concluded:
“Over the past five years, SKIMS has redefined the intimates and casual apparel landscape, championing inclusivity and confidence. Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we’re poised to create a new standard in the activewear market. This partnership will empower individuals to move with confidence and express themselves authentically, merging SKIMS’ focus on body confidence and self-expression with Nike’s relentless pursuit of athletic excellence.”
NikeSKIMS is set to debut its first collection in the US this Spring in stores and via nike.com/NikeSKIMS.
2026 will bring with it global expansion for the line.
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