If you’ve been paying attention to the culture, you already know that Shavone is one of the most dynamic, trailblazing voices in entertainment and tech. As the Head of Culture & Community at Snap Inc., she’s been a driving force behind some of the platform’s biggest cultural moments and creative collaborations.
Now, Shavone is taking her talents to the world of sports with an exciting new partnership with Major League Soccer (MLS). In this groundbreaking collab, Shavone will be working to elevate the stories and perspectives of diverse, women-led creative teams across the league.
It’s a significant move that speaks volumes about the evolving state of the sports and entertainment industry. For too long, the creative voices shaping the visual language and digital presence of major sports leagues have been predominantly male and white. But Shavone’s new role with MLS signals a much-needed shift towards greater inclusion and representation.
“As a lifelong sports fan and creative, I’m honored to partner with MLS to amplify the incredible women leading innovative projects across their digital and social platforms,” Shavone shared in a statement. “This collaboration is about more than just making cool content — it’s about creating pathways for diverse talent to thrive in an industry that has historically excluded them.”
Through this partnership, Shavone will be working with MLS to identify and showcase the work of women-led creative teams, with a focus on Black, Latina, and other creators of color. She’ll also be tapping into her vast network to connect the league with rising stars in graphic design, photography, videography, and more.
But Shavone’s impact goes beyond just elevating individual creators. She’s also committed to developing mentorship and professional development opportunities to support the next generation of women creatives looking to break into the sports world.
“I want young Black and brown girls to see themselves reflected in the digital experiences and visual storytelling that brings the beautiful game to life,” Shavone explains. “This partnership is about dismantling the status quo and paving the way for more diverse talent to thrive in an industry that has long excluded them.”
It’s a bold and necessary move that could have far-reaching implications, not just for the sports world, but for the entertainment industry at large. As Shavone puts it, “Representation matters, and this is just the beginning.”
Keep an eye out for the exciting new creative projects and digital experiences that come out of this game-changing MLS collaboration. It’s sure to be a cultural reset.
