A new status water bottle has entered the market.

If you just got around to upgrading your Stanley in favor of an Owala, I have bad news for you — there’s already another water bottle trending. The brand is called Bink and it’s sweeping TikTok as the new “it girl” for hydration.

Bink offers silicone-covered glass bottles in five size options, ranging from the Big Bottle – 36 ounces ($42) to the Kids Bottle – 10 ounces ($21). Not to mention, they come in fun colors like Matcha, Cotton-Candy, and Bubblegum. What’s nice about these bottles is there’s a glass “window” on the side where you can see how much you’re drinking — plus there are hydration markers from 8 a.m. to 2 p.m. so you can keep track of how much you’re consuming.

While I’m here for anything that gets people drinking more water, I can’t help but wonder why we as a society cycle through water bottles faster than I can even ask this question. The first really popular water bottles I remember were from Nalgene and Camelbak — I couldn’t walk around my college campus without seeing them everywhere. So, like any 18-year-old trying to fit into a new environment, I bought a Camelbak. It served me well up until Hydroflasks and Yetis became all the rage. I traded plastic for stainless steel in the form of a 40-ounce Hydroflask and loved how cold it kept my water.

Soon after, Stanleys were everywhere. My gut instinct was to buy the cool new water bottle. But I couldn’t justify something so similar to my Hydroflask just for the sake of being on trend. There was literally nothing wrong with my Hydroflask, so I held strong. Just when I thought Stanleys were here to stay, Owala popped up out of nowhere. People immediately jumped ship in favor of the Owala, touting how you have the option to drink through a straw or a spout and it doesn’t leak.

Now, here we are with Bink. After Target started selling the brand in December 2024, the bottles became a “go-to” water bottle recommendation on social media — and it shows no sign of slowing down.

“Never did I think a water bottle could change my life, but this one fully has,” says one TikTok user in a video about the Bink. “Not only is she stunning and gorgeous, but I drink so much more water because of it.”

It should come as no surprise that the reusable water bottle market in the US is projected to grow from $2.2 billion in 2023 to $3.4 billion in 2033. But it’s a little (okay, a lot) ironic that the point of a reusable water bottle is that it’s meant to be an antidote to overconsumption — yet, new reusable bottles are constantly being rolled out and people collect dozens of them.

Falling victim to marketing happens to the best of us (guilty!), but a water bottle is simply a vehicle to keep you hydrated. We don’t need to treat it like a status symbol. I, for one, will be drinking out of my OG Hydroflask for years to come.

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