This new AI-powered app called 2wai is catching major flak because it lets you create interactive avatars of family members who’ve passed on. And get this, one of the co-founders is Calum Worthy, the actor we know from Disney Channel’s Austin & Ally and The Act.
So, according to Forbes, things popped off when Worthy dropped an ad on X. It showed a pregnant woman “talking” to an AI version of her late mother. The ad went viral fast, and now everyone’s debating the ethics of using tech to simulate chats with folks who are no longer here.
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Viral Ad Shows Mother Reconnecting with Deceased Parent Through AI
In the promo video, the expectant mother is using 2wai to connect with a digital avatar of her deceased mom. The clip hits some emotional moments, like the baby’s birth and his journey into adulthood. The AI avatar keeps “interacting” with the family. This ad shows a mom-to-be chatting with her deceased mother, according to Forbes, and it details the avatar’s interactions as the baby grows up and starts a family.
The video also shows how users can whip up avatars by recording a loved one speaking and moving for just three minutes. That’s all it takes for the AI to copy their voice, gestures, and replies.
Calum Worthy Defends 2wai’s Mission as a “Living Archive of Humanity”
Worthy is standing by the app’s purpose, saying the goal is to keep human stories and memories alive for future generations. He wrote that the company is focused on “building a living archive of humanity.”
But some social media users and digital ethicists are saying that description glosses over the emotional and moral complexities of using AI to bring back the deceased.
Some folks are calling it a tool for remembrance, while others are blasting it as “exploitative and disturbing.” The main concern? That it profits from grief and could warp memories over time.
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