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BREAKING: LVMH Looking To Sell Its 50% Stake In Rihanna’s Fenty Beauty — And Her Business Empire May Be Feeling The Pressure
Word on the street is that Rihanna‘s billion-dollar empire might be facing some changes. Luxury giant Louis Vuitton Moët Hennessy (LVMH), the powerhouse behind brands like Dior and Louis Vuitton, is reportedly considering selling its 50% stake in Fenty Beauty.
Insiders are whispering that LVMH has brought in investment bank Evercore to oversee the sale, with initial discussions already underway. If this deal goes through, it could redefine Rihanna‘s beauty empire, especially as her businesses navigate potentially rougher financial waters.
Rihanna’s Partnership With LVMH May Be Coming To An End
Remember back in 2017 when Rihanna launched Fenty Beauty with LVMH through Kendo Brands? It was a game-changer! Together, they revolutionized the beauty industry, creating inclusive products that catered to every skin tone, and redefining celebrity beauty brands.
The brand took off like a rocket, reportedly bringing in $450 million in sales in 2024, with analysts valuing the company between a cool $1 billion and $2 billion.
But now, sources tell us LVMH is ready to cash out. Insiders suggest they want to refocus on their luxury heritage brands as the global beauty sector experiences some turbulence.
Rihanna’s Business Empire Feels the Global Slowdown
While Rihanna‘s star power is undeniable, her business ventures might be feeling the effects of a shifting economy. Industry analysts note that beauty brands in both the U.S. and China – two of Fenty’s biggest markets – are grappling with slower sales and decreased consumer spending.

And it doesn’t stop there! Word is the CEO of Rihanna‘s lingerie line, Savage X Fenty, resigned in August 2024 to helm Victoria’s Secret. Since then, reports suggest Savage X Fenty’s sales have also softened, as shoppers are cutting back on discretionary spending.
It’s not that Rihanna’s brands are tanking, not at all! The financial landscape has just shifted since her billionaire boom years, and even global superstars are feeling a little squeeze.
Rihanna Could Take Full Control Of Fenty
Despite the potential shake-up, Rihanna still owns 50% of Fenty Beauty, meaning she could buy back LVMH’s share and take full control. Some insiders believe that’s exactly what she might do.
“Rihanna built this brand from the ground up,” one source revealed. “LVMH might be leaving, but Fenty is Rihanna. Whatever happens next, she’ll be fine.”
Media Take Out’s Take
It’s the end of an era, and possibly the start of a whole new chapter for Rihanna‘s empire!
LVMH’s potential exit, coupled with the broader beauty industry slowdown, could be a test of the Fenty effect. But knowing Rihanna, she’s probably already plotting her next power move – one that keeps her name, her coins, and her legacy fully intact.
Stay tuned, because this could be one of the biggest celebrity business shakeups of 2025.
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Disclaimer:
For Education and discussion purposes. Please note no copyright infringement is intended, was recorded on BlkCosmo’s own equipment, and we do not own nor claim to own any of the original recordings used in this video and intend to use this as ‘fair use’.











