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<p>The music industry? It's been through a glow-up, no doubt. Back in the day, grinding at live shows was the only way to catch a record exec's eye. Now? Digital platforms and social media changed the whole game for the better.</p>These days, artists can build an audience way before any record label steps in. TikTok and other platforms let musicians sharpen their skills and connect with fans like never before. And sometimes, the industry comes knocking on their door. That’s the story with vaultboy, a TikTok success story who just signed with a major label.
Vaultboy’s Origins
Vaultboy, the viral pop artist behind “everything sucks,” is officially with Broke Records, a digital-first label created by Andre Benz and Brandon De Oliveira. “Everything sucks” resonated big time, and now, with Broke Records, he’s ready to dig deeper and give fans even more relatable vibes.
Andre Benz, CEO and Co-founder of Broke Records, said it best: “When I first discovered vaultboy’s music, I was immediately struck by his raw talent and genuine connection with his audience. He’s built something remarkable independently, a deeply engaged community that relates to his honest songwriting and authentic voice. At Broke, we sign artists and partner with visionaries who already understand the digital landscape. Vaultboy embodies everything we look for: incredible music, compelling storytelling, and an entrepreneurial spirit that matches our own.”
Broke Records’ Accomplishments
Broke Records is all about supporting authentic, independent artists in this digital age. The label keeps up with trends and breakthrough moments online and has put together a roster of viral successes. Like vaultboy, they’ve all built a real connection with their listeners and are hungry for more.
Broke even got artists on Spotify’s Global Top 50 chart and got a shout-out on Billboard’s 2025 Indie Power Players list. Their lineup includes Sevdaliza, $NOT, bbno$, ZHU, glaive, sosocamo, and Marino, who have racked up over 15 billion streams on Spotify in just one year.
Why Broke Records
After “everything sucks” blew up, vaultboy had options. But he chose Broke Records for a specific reason.
“Broke Records feels like home. Andre and Brandon have built something unique; a label that understands the way artists connect with fans today. They’re not trying to change or control what I do; they want to amplify it. After building my career on my own terms, I needed partners who respect that journey and can help me reach the next level without compromising my artistic vision.”
Mining New Depths
Vaultboy brings emotional depth and a genre-bending pop style that fits perfectly with Broke’s goal: empowering artists who make a cultural impact through fresh marketing and compelling stories. Influenced by artists like Lauv, Billie Eilish, and Jon Bellion, his sound speaks to a broad audience while still feeling deeply personal.
Brandon De Oliveira, COO and Co-founder of Broke Records, sums it up: “We’re in an era where authenticity wins. Vaultboy’s fans don’t just stream his music; they connect with his story. That’s the kind of artist relationship that transcends algorithm changes and platform shifts. We’re thrilled to support vaultboy’s next chapter.”
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Disclaimer:
For Education and discussion purposes. Please note no copyright infringement is intended, was recorded on BlkCosmo’s own equipment, and we do not own nor claim to own any of the original recordings used in this video and intend to use this as ‘fair use’.
