Cryptocurrency fraud allegations have landed Caitlyn Jenner in hot water. She’s been named in a class-action lawsuit over her involvement with the $JENNER meme coin. Investors are claiming the whole thing collapsed after an aggressive online promotional campaign that promised the world.
Court documents obtained by TMZ show investor Lee Greenfield alleging that Jenner and her manager Sophia Hutchins promoted the token as a serious long-term investment. Then its value dropped dramatically—and we’re talking about a hit that left people scrambling. The cryptocurrency fraud suit includes screenshots of social media posts where Jenner allegedly encouraged fans to purchase the coin and wrote, “We’re sending this coin to the moon!!!”
According to the complaint, Jenner also tied the project to messaging associated with President Donald Trump to attract buyers. She was really pushing it, mixing celebrity endorsement with financial promises. Greenfield alleges that the project quickly unraveled after Jenner began promoting another cryptocurrency, $BBARK. Talk about a pivot. Investors claim the original token lost roughly 75 percent of its value shortly after launch—which is devastating for anyone who believed the hype.
The filing also mentions crypto promoter Sahil Arora, who allegedly played a role in launching the project before later being accused of withdrawing funds tied to the token. Jenner later publicly criticized Arora, according to the lawsuit. It’s the kind of drama that leaves you questioning who’s really looking out for anyone’s interests but their own.
Greenfield says he personally lost more than $40,000 after investing in the coin. That’s real money. Real loss. The lawsuit accuses Jenner of misleading investors about the stability and future of the cryptocurrency while others connected to the project allegedly profited financially from sales and transaction fees. It raises important questions about celebrity responsibility when it comes to financial advice and investment promotions.
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