Rams Tap Into ‘Friday’ Nostalgia with Draft Promo Starring Ice Cube & Chris Tucker’s Sons
April 17, 2026
The Los Angeles Rams are leaning into nostalgia ahead of the 2026 NFL Draft with a creative promo inspired by the 1995 cult classic Friday.
The short film, titled Thursday, features O’Shea Jackson Jr. and Destin Tucker—the sons of Ice Cube and Chris Tucker—stepping into roles reminiscent of Craig and Smokey, the characters their fathers made iconic.
The video follows the duo as they prepare for the Rams’ first-round draft pick, echoing the laid-back tone and humor of the original film. One standout line captures the vibe: “It’s Thursday, the Rams got a first-round pick, and we ain’t got nothing to do.”
Several recognizable faces appear throughout the promo. Terry Crews takes on a Deebo-inspired role—originally portrayed by the late Tiny Lister—while Los Angeles radio personality Big Boy and rapper YG also make cameo appearances. Current Rams players, including Jared Verse, Byron Young, and Kevin Dotson, are featured as well.
The production was filmed at the same house used in Friday, reinforcing the homage and connection to Los Angeles culture. The campaign reflects the Rams’ ongoing efforts to blend sports with entertainment and local identity.
By drawing on a widely recognized film rooted in L.A. culture, the Rams’ Thursday promo stands out as a strategic piece of marketing—bridging generations of fans while building anticipation for draft day.
