Ms. Rachel has built her platform on championing underrepresented voices, but her commitment to Black entrepreneurship went beyond words this August. During Black Business Month, the children’s educator and YouTube personality put real visibility behind her support—and one Los Angeles-based baking company is still riding the wave of what happened next.
On August 11, Rachel Accurso posted to Threads with a simple but powerful ask: Black business owners should share their work in the replies, and her followers should actually support them. “If you are a Black-owned business please share it with us in the replies! Let’s all support! Can’t wait to learn all about you and your passion,” she wrote. The response was staggering. Within weeks, more than 10,000 businesses had flooded the comments—sculptors, authors, jewelry makers, beauty entrepreneurs, the full spectrum of Black-owned work.
For Ashley La Bomme-Benson, owner of The Bomme Sweets, that thread became a turning point. She left a comment about her baking business—one among thousands. Then Ms. Rachel reposted her content to her own audience.
The difference was immediate. “I got an alert from Shopify that I had a cookie order. I hadn’t had a cookie order in over a year,” La Bomme-Benson told Inc. magazine. That single order multiplied fast. Within days, the repost had generated over 100 new orders. More significantly, within 24 hours she’d made enough to cover her next month’s rent—something that had felt impossible during the slow stretch she’d been weathering.
“It gave me a boost of confidence that I can do this. Even though I had a dry wave, it doesn’t last forever,” she reflected.
The momentum has held. La Bomme-Benson has grown her TikTok following to over 150,000 and accumulated more than 5,000 Instagram followers, where she regularly shares behind-the-scenes footage of cookie-making and packing orders. On The Bomme Sweets website, she’s positioned herself for what comes next: “As I am still growing and learning in this business I know I am exactly where I am supposed to be and headed in the right direction. To our new customers I look forward to servicing you, to my fellow treat makers I look forward to sharing my knowledge with you.”
What started as one educator’s decision to use her platform didn’t just help one business survive—it created a template for visibility at scale. Thousands of Black entrepreneurs got their moment. Some, like La Bomme-Benson, made the most of it. That’s what real allyship looks like when it’s paired with a platform and actual reach.
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