Lizzo
has never been one to hold back with her opinions, and sis is always dropping
truth bombs we need to hear!
And she continued that practice today with more weigh-ins on the state of Pop
culture.
For, in a new TikTok video, the GRAMMY winner declared that the “golden age
of music videos” is officially over.
Full story below…
Reflecting on the big-budget era of the ’90s and 2000s compared to today’s
social-first climate, the Houston native unpacked her stance that the days
of iconic rollouts like Michael Jackson‘s ‘Thriller’ and ‘Lady Marmalade’
are long gone. She makes a point!
Instead, the star asserts that short, viral clips are now the real currency
of music promotion. It’s all about the algorithm, baby!
Check out Lizzo’s video in full:
Speaking candidly, the 37-year-old said:
“The golden age of the music video is over. And actually, it’s been over for
a long time. There will never be another ‘Thriller,’ ‘Lady Marmalade,’ or
‘Ladies Night,’ because critical mass and mainstream culture just don’t
exist anymore.
Once upon a time, music videos were an extension of an artist’s vision. They
gave audiences a face and an aesthetic to go with the song they heard on the
radio. It wasn’t about money or metrics – it was just art expanding
naturally.”
Continuing, Lizo stressed:
“By the late ’90s and early 2000s, everyone was trying to one-up each other
with the biggest, most cinematic music video experience. Then YouTube came
along.
Music videos became obligatory. Even if an artist didn’t want to shoot one,
they had to. In my opinion, that’s when the quality started to decline. It
worked for a while… until it didn’t.
For example – I just dropped a music video for my song STFU featuring Lil
Jon. And it’s actually really ******* good. But I didn’t even put it on
YouTube. Hell, I didn’t even put it on TikTok. Right now, the full video is
only on my Instagram page. Why? Because music videos don’t move the needle
anymore.”
She wasn’t done.
Expanding, the ‘About Damn Time’ performer added:
“The budgets will never be what they were in the ’90s. Or in the early
2000s. Why? Because the investment doesn’t bring in profit anymore.
We all need to make peace with the fact that music videos will never be what
they once were. But the exciting part? Now we get to create what the next
thing is.”
Lizzo’s words come after the release of her mixtapes ‘My Face Hurts From
Smiling’ and deluxe offering ‘My Face Still Hurts From Smiling.’ And we are
definitely here for it! What do you all think? Is she right, or are music
videos still relevant?
