50 Cent’s $100M Planet Hollywood Times Square Deal

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50 Cent said he’s not just outside… he OWNS the outside now 😤

Hip-hop mogul 50 Cent is leveling up big time after securing a reported $100 million deal to launch a massive entertainment venue right in the heart of Times Square.

Teaming up with Robert Earl, 50 is bringing PH Live to life inside Planet Hollywood’s flagship NYC location—and this isn’t your regular nightlife spot.

PH Live is being built as a full-blown celebrity playground 🎉

We’re talking surprise concerts, movie premieres, elite parties, live sports events, and A-list appearances all under one roof.

According to 50, the vision is to create a space where everything in pop culture collides.

The venue will feature next-level LED technology that can transform the entire space depending on the vibe—whether it’s an album release party, a VIP birthday bash, or a Vegas-style live show right in NYC.

And of course… 50’s putting his personal touch on it 🍽️

The menu will include his favorite dishes like sweet chili shrimp, steak with mac & cheese, and a signature burger with a secret sauce. Fans will also get an immersive experience with memorabilia from his TV and film career throughout the space.

This move builds on 50’s already strong partnership with Planet Hollywood, following his success in Las Vegas and the launch of his “Candy Shop” bar.

But don’t think it stops here…

There are already talks of expanding PH Live to other cities, including Louisiana, where 50 is developing a major film and TV production hub 🎬

50 really turning business moves into power plays 💼🔥

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