Her billion-dollar brand, SKIMS, just took things to a whole new level with its boldest move yet: footwear. This week, NikeSKIMS dropped its first-ever shoe, marking a massive milestone in the brand’s journey. Yeah, Kim Kardashian’s empire is truly expanding.
The debut sneaker is a fresh take on Nike’s iconic split-toe Rift. This classic, first seen in the ’90s, was known for its daring tabi-style design. Now, SKIMS has put its signature touch on the silhouette, making it cleaner, sleeker, and super minimal.
Created in partnership with Nike, the NikeSKIMS Rift boasts that signature split toe, designed for natural foot movement. It also features a single midfoot strap for easy slip-on and a secure fit, plus a stripped-back midsole inspired by the original Rift’s barefoot-running vibe. A subtly branded, textured logo outsole finishes the look, adding both style and grip.
The goal isn’t about loud performance or complicated tech here. It’s all about fluid movement and everyday wearability. Imagine rocking these for studio sessions, gym runs, errands, or just casual moments where you still want a clean, polished look. The low-profile design keeps it versatile, while that unique split-toe ensures you won’t go unnoticed.
So, why the Rift? Kim herself broke down why it felt like the perfect starting point for NikeSKIMS footwear.
“There’s something so powerful and beautiful about a ballet flat, which is why reimagining the Nike Rift for the first NikeSKIMS sneaker felt perfect,” she shared. “The Rift isn’t just a shoe — it’s a 90s icon that women everywhere have fallen in love with. Together with Nike, we focused on creating a version that feels minimalist, sleek and flattering.”
This vision perfectly aligns with SKIMS’ M.O. The brand has a proven track record of transforming everyday essentials into elevated, must-have staples. Now, that same winning formula is being applied literally from the ground up.
Heads up! The NikeSKIMS Rift Mesh is scheduled to hit shelves in North America on January 26. You can snag a pair on Nike.com, Skims.com, and at select retail spots.
It’s crystal clear at this point: Kim Kardashian isn’t just dabbling. She’s building an empire, brick by stylish brick.
Socialites, are you ready to cop these? Drop your thoughts in the comment box below!
