Diddy‘s twin daughters Jessie and D’Lila are making a significant career move while their father is incarcerated at Fort Dix. According to reports, the sisters are launching their own streetwear brand.
The twins officially debuted their fashion venture on Tuesday with “12TWINTY1,” a unisex brand positioned to make an immediate impact in the streetwear space. The sisters had been teasing the project on social media for weeks before the official launch.
Diddy expressed his support for the venture, telling media outlets that he’s proud of his daughters. “I’m incredibly proud of Jessie and D’Lila. They’ve worked hard to build something that’s authentically theirs, and watching them turn an idea into a real business has been inspiring,” he said.
He continued, “This is about two talented young women with a vision, a strong work ethic, and the courage to put their creativity out into the world. I hope people judge 12TWINTY1 on the quality of what they’ve created, because they’ve earned that opportunity.”
At just 18 years old, the twins are already running in elite circles. They’ve been spotted spending time with Kim Kardashian, Kaia Gerber, and Kylie Jenner, each of whom has built powerhouse brands in fashion and beauty.
The visibility and mentorship from established entrepreneurs in that world could prove valuable as Jessie and D’Lila establish 12TWINTY1 in a competitive market. Whether they’ll follow a similar trajectory to the brands around them remains to be seen, but the foundation is clearly there.
For now, the twins are focused on launching their vision. The brand is live, and the work begins.
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