I called it before the season even started: the Dallas Cowboys were problematic. But some of y’all needed more proof. Well, here we are in 2026, and the receipts are real. The team is sitting at 2–4 after a loss to Green Bay, and that defense looks absolutely broken.
At this point, rooting for Dallas isn’t really a football decision anymore. It’s more like staying in a relationship you know isn’t working. Jerry Jones keeps getting richer, the Dallas Cowboys keep losing, and somehow y’all are still buying merchandise and asking everybody within earshot, “How ’bout them Cowboys?” I’m saying this because I care about Black folks, and we deserve better. We’re some of this team’s biggest and most loyal fans. We should be getting more than heartbreak in return.
The Cowboys Are the Drake of the NFL
Yeah, I said it. Drake can drop an album, get clowned on social media, and still have millions streaming it. The Cowboys can lose embarrassingly, miss the playoffs, and still get more preseason hype than teams that actually deserve it. Every August like clockwork, Cowboys fans convince themselves this is the year they finally make a deep playoff run. Then January shows up, and they’re watching somebody else play for a championship.
Both Drake and the Cowboys have cracked the code: make the hype bigger than the product. The difference is Drake’s got Grammys to back it up. What do the Cowboys have besides a highlight reel from the Clinton administration?
Jerry Jones Has Built a Billion-Dollar Excuse Factory
Jerry Jones has figured out the ultimate hustle. Even if the Cowboys lose on Sunday, he wins on Monday. The franchise is worth $17 billion—the most valuable in the entire NFL. Merchandise flies off the shelves. Fans keep telling themselves next year will be different. Meanwhile, it’s been 31 years since Dallas played in an NFC Championship Game. That’s not a slump. That’s a business model.
There are people with mortgages and kids who’ve never once seen the Cowboys play for a conference championship. Yet every August, here come the fans with “this is our year.” At this point, Jerry Jones could charge admission to watch grass grow and sell out the stadium.
Black Folks, You Can Love Your Family Without Inheriting Their Football Trauma
Maybe your dad loved the Cowboys. Maybe your granddad did too, and his whole crew. That’s beautiful. Family traditions matter, especially Black ones. But so does recognizing when a tradition has become something that hurts more than it helps.
You can honor the 1990s dynasty without pretending the current team belongs in the same conversation as Michael Irvin and Emmitt Smith. Your grandfather’s Cowboys jersey is an heirloom. It’s not a contract. And no, switching teams doesn’t mean you have to become an Eagles fan—I’m trying to help you, not destroy your peace of mind.
The Cowboys earned their place in NFL history. That doesn’t mean they’ve earned your unconditional loyalty. Black folks, we’ve got enough things in this country already trying to take our money and our peace. We don’t need to volunteer for another one every Sunday.
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